Scooped by The Digital Rocking Chair |
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Your new post is loading...
Your new post is loading...
Fausto Cantu's curator insight,
April 20, 2016 2:26 PM
Tu marca necesita una historia
Sign up to comment
Linda Tapp's curator insight,
October 22, 2015 1:35 PM
Anything to get people to pay attention is great!
Debora Rodrigues's curator insight,
August 4, 2015 7:17 AM
Burghardt Tenderich: "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."
Andrea Rossi's curator insight,
December 10, 2014 6:21 AM
Branded entertainment: compelling storytelling, audience engagement and values integration
Dr. Pamela Rutledge's curator insight,
May 2, 2013 2:17 AM
Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation. Narrative = cognitive coherence and participation = stakeholders.
Nicole O'Rourke's curator insight,
September 4, 2013 8:34 PM
This is an interesting take on affective disposition theory using twitter. Characters actions, intentions, attitudes or statements can remind people of their own life. The use of twitter allows people to become active participants. This article describes clearly how social media can be used as a form of entertainment as well as opening the door for marketers to use social media to create characters or transfer previously used characters in order to relate and interact with consumers. |
Fausto Cantu's curator insight,
October 26, 2015 9:47 AM
que significado tiene para las marcas el crecimiento de la realidad virtual?
Anna Font Massagué's curator insight,
April 26, 2015 1:17 PM
He trobat aquest contingut a través del cercador de Scoop.it, en el qual he escrit: ''Transmedia'', i automàticament m'ha suggerit ''interesting topics about <<transmedia>>''. He fet clic en la primera suggerència que m'ha ofert: '''Transmedia: Storytelling for the Digital Age'', que és una sèrie de continguts curats per l'usuari ''The Digital Rocking Chair''. Aleshores, he seleccionat aquest contingut en concret degut al meu interés.
Aquest article prové de la pàgina web de la Dr. Pamela Rutledge (directora del ''Media Psychology Research Center''), la qual es dedica a analitzar la intersecció entre el comportament humà i la tecnologia. En el post ens diu que tota marca explica una història al darrere, i que aquesta història és el resultat de la intersecció entre la passió del creador i la intenció dels objectius que vol assolir. A la vegada, ens diu que aquesta història, es vulgui o no, es transmet a través de múltiples plataformes (TV, web, mòbil, amics...). A partir d'aquí ens explica que, de tota manera, comporta i implica força feina crear una narrativa transmèdia coherent i consistent que tingui l'eficàcia que tota marca busca. Com a conclusió, ens diu que crear una transmèdia en una marca és tota una estratègia de mercat.
David Collet's curator insight,
January 3, 2015 9:39 PM
Today's environment reminds me a lot of when I was first in the business. You have to adapt, you have to research, you have to be open to challenges. If you are, your career will flourish. But if you fear - watch to world go by.
lauren bennis's curator insight,
August 12, 2014 12:14 AM
Grey Goose Vodka gains brand awareness via social media, for the new "Grey Goose Cherry Noir." |
Christine Grové talks with Jeff Gomez about the power of transmedia storytelling for brands.
"Transmedia Storytelling is a model that will create various access points for consumers to get to your brand. It’s a process of engaging an audience across numerous forms of media through the artful and well-planned use of multiple-platform storytelling. And it can be applied to any brand of any size."