"Let's start by making a distinction between participatory culture and Web 2.0. Today's participatory culture is the result of more than a hundred years of struggle" ...
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A key assumption in Jenkin's book, Spreadable Media, is that words matter, that the metaphors we use shape the assumptions we make and thus the actions we take, all the more so in the context of an emerging and still ill-defined phenomenon.
Claims today we use words to describe the internet that are not only misleading but damaging. For example he despises the terminology user-generated content.
Problem with Web 2.0: It is a business model which seeks to capture and capitalize on the public's desire to participate. In doing so, it has provided some key affordances which have helped to expand the communicative capacities of everyday people, but it has also set restrictions or extracted tolls from their participation in ways which have been highly destructive