Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Henry Jenkins on 'Spreadable Media': How Web 2.0 went wrong, why 'viral' sucks, and the UGC problem

Henry Jenkins on 'Spreadable Media': How Web 2.0 went wrong, why 'viral' sucks, and the UGC problem | Transmedia: Storytelling for the Digital Age | Scoop.it

"Let's start by making a distinction between participatory culture and Web 2.0. Today's partic­ipatory culture is the result of more than a hundred years of struggle" ...

The Digital Rocking Chair's insight:

Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media.  Part I of the interview can be found here.

Molly Westmoreland's curator insight, October 2, 2014 1:40 PM

A key assumption in Jenkin's book, Spreadable Media, is that words matter, that the metaphors we use shape the assumptions we make and thus the actions we take, all the more so in the context of an emerging and still ill-defined phenomenon. 

Claims today we use words to describe the internet that are not only misleading but damaging. For example he despises the terminology user-generated content.  

Problem with Web 2.0: It is a business model which seeks to capture and capitalize on the public's desire to participate. In doing so, it has provided some key affordances which have helped to expand the communicative capacities of everyday people, but it has also set restrictions or extracted tolls from their participation in ways which have been highly destructive

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Brian Clarke on Transmedia Business Models (Part Four)

Brian Clarke on Transmedia Business Models (Part Four) | Transmedia: Storytelling for the Digital Age | Scoop.it

In the prior installment, we looked at handful of business models that try to work for even small budget projects. This time, we're going to look at models that rely (almost) intrinsically on raising capital.

 

[This is the fourth in a five part series on transmedia business models written by veteran crossplatform and indie media producer Brian Clark. Parts one thru three are @scoopit http://bit.ly/stpVJy  http://bit.ly/tovSSJ and http://bit.ly/ucI23n respectively.]

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Brian Clark on Transmedia Business Models (Part Two)

Brian Clark on Transmedia Business Models (Part Two) | Transmedia: Storytelling for the Digital Age | Scoop.it

Most of the money fueling innovation in transmedia storytelling falls into one of three major buckets...

 

This is the second in a five part series on transmedia business models written by veteran crossplatform and indie media producer Brian Clark.

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Brian Clark on Transmedia Business Models (Part Five)

Brian Clark on Transmedia Business Models (Part Five) | Transmedia: Storytelling for the Digital Age | Scoop.it

[...] transmedia properties (versus mono-modal products) are uniquely suited for business model mash-ups: like companies, they are actually better defined by the combination of business model solves they use.

 

This is the final installment in an ongoing series of posts by transmedia designer and entrepreneur Brian Clark on transmedia business models.

 

[Parts one thru four are @scoopit http://bit.ly/stpVJy http://bit.ly/tovSSJ and http://bit.ly/ucI23n http://bit.ly/sIp0th respectively.

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Brian Clark on Transmedia Business Models (Part Three)

Brian Clark on Transmedia Business Models (Part Three) | Transmedia: Storytelling for the Digital Age | Scoop.it

"In this installment and the next, I want to dive deeper into ten different alternative business models that we know work from other media movements in the hopes that they provide some inspiration to other entrepreneurial storytellers."

 

[This is the third in a five part series on transmedia business models written by veteran crossplatform and indie media producer Brian Clark.  Parts one and two were posted yesterday ... @scoopit http://bit.ly/stpVJy & @scoopit http://bit.ly/tovSSJ respectively.]

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Brian Clark on Transmedia Business Models (Part One)

Brian Clark on Transmedia Business Models (Part One) | Transmedia: Storytelling for the Digital Age | Scoop.it

[...]  the next wave of innovation in transmedia storytelling is going to be about business models rather than storytelling forms.

 

Henry Jenkins shares the first of five guest blog posts by Brian Clark which are based on a lecture which Brian gave to the students in the Transmedia Entertainment class at the USC Cinema School.

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