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Scoop.it!
Caitlin Burns: "Microcelebrities and in-jokes have gone global. Rare is the life untouched by memes and even if you don’t know their individual formal titles, you’ve probably encountered Scumbag Steve, Nyan Cat or of course– the current Queen of Internet Memes: Grumpy Cat™."
The Digital Rocking Chair's insight:
And, here's another informative article for those interested in internet memes: The lifespan of a meme: The rise and fall of Grumpy Cat and other Internet celebrities. Note: The picture of Grumpy Cat, above, is from this second article. 
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Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell
Bow to your new master.