Transmedia: Storytelling for the Digital Age

Simon Staffans:  "And all of this comes down to knowing whom your creating your story for, what their needs and beliefs and habits are, and what you would like for them to do as an outcome of you telling them your story."

Aubrey Page:  "In an era where long-cancelled shows like "Arrested Development" and "Mr. Show" (now living on as "W/ Bob and David") can suddenly be revived for a new season alongside their contemporary counterparts, it's clear the key to television success is as difficult to suss out as ever.  [....]  Helping to cut through the confusion is a new infographic, breaking down the secret life of some of your favorite shows and sharing some fun facts about your favorite shows, like "Mr. Robot" and "The Unbreakable Kimmy Schmidt," in the process."

Sam Thielman:  "What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual property, which for decades has been key to its bottom line."

Jake Rossen:  "How Omni Consumer Products used True Blood and Ghostbusters to create a thriving business selling real versions of fake stuff."

Marcus Wohlsen:  "The half-hour sitcom? The hour-long drama? These are conventions that came into existence for reasons that don’t matter anymore."

Alison Willmore:  'Robert Rodriguez, who broke into film by making a $7,000 feature, is bringing his efficient indie sensibilities to television with a new network, El Rey, and his first-ever TV drama, "From Dusk Till Dawn: The Series."'

Simon Staffans:  "[...] I’m quite convinced that a well crafted story, standing on the foundation of a thoroughly thought-out and fleshed-out story world, filled with engaging points, calls to action, smaller arcs within the larger arcs… that such a story can accomplish almost anything you would want it to do, especially targeted in the right way and on the right media platforms to reach a well-researched target audience."

The Economist:  "How one company came to master the business of storytelling" ...

Frank Rose:  "Summer is now officially over, and for Hollywood the results were not good. No, the industry didn't suffer a repeat of the string of debacles that hit last year, when one mega-budget picture after an­other—White House Down, The Lone Ranger, Pacific Rim, Turbo, R.I.P.D.—unceremoniously tanked. In fact, the news was actually worse."

Michael Schein:  "The key to coming up with great content is creating a system for producing it, and then sticking to that system every time."

Jeff Gomez:  "The film’s astonishing success has come as a surprise to most, but on closer examination, we can discern at least five standout ingredients to Frozen’s alchemy."

Brent Lang:  'New financing models, tighter budgets and older moviegoers are helping films like “Gravity,” “Mud” and “Captain Phillips”'