Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1 | Transmedia: Storytelling for the Digital Age | Scoop.it
What I really like about the BBC’s approach to creating transmedia content for Sherlock was that the show’s producers kept everything super simple and everything they created was worked back into the show as important story points.


This is an excellent case study in the use of transmedia storytelling techniques.  The article contains lots of specific examples and I'm already looking forward to Part 2.