Transmedia: Storytelling for the Digital Age

Daniel Terdiman:  "Much more than marketing, the experience lets users feel what it's like to survive on Mars, just like Mark Watney. Yes, there are potatoes."

Josh Rottenberg & Amy Kaufman:  "Since the advent of social networking services such as Facebook, Twitter and Instagram — few of which existed when today's young movie audience was born — the duality of social media has bedeviled academics, artists and everyday people alike, as long-held social norms established in an analog world have rapidly given way to a new age of selfies, likes and status updates."

Jameel Khalfan:  "When Apple launched the iPhone in 2007, the world was immediately changed forever and the web gave way to apps as the leading way people absorbed content" ...

Nicole Laporte:  "Just when Hollywood thought it had Netflix figured out, that "red envelope" company flipped the script, creating a playbook for any business that aspires to upend an industry. It's about to do it again."