"Why talk about the HTML5 standard, about Flash, about programming in a [i-Docs] symposium about interactive documentaries? Because in the digital world the technology moulds the content. The narrative possibilities will sooner or later clash with the technological ones. The distance between what is imagined and what is produced is marked by the latter."
DRC: A look at 3 editors for interactive content: Popcorn Maker, Klynt, and 3WDOC. You'll find the slideshow that accompanies this discussion here.
How to utilize interactive technology with media and storytelling