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Transmedia: Storytelling for the Digital Age

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Transmedia: Storytelling for the Digital Age

a look at the creative and technical worlds of immersive storytelling

Curated by The Digital Rocking Chair

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From www.washingtonpost.com - May 10, 2016 7:29 AM

The Digital Rocking Chair's insight:

Michael Cavna: "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."

Tom George's curator insight, May 10, 2016 8:31 PM

Pure genius! Most of us are not in the entertainment business. But what does great entertainment and story telling have to do with great marketing. Answer. Everything.

A very smart play from Disney. You can use this strategy in your business. If you are creative and come up with a plan. If you need some ideas just ask.

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From www.wired.com - August 7, 2013 11:27 PM

The Digital Rocking Chair's insight:

Adam Rogers: "Kevin Feige helped Marvel unite its superhero movies into one interconnected universe. With a Superman and Batman movie on the way, will Warner Bros. be able to do the same?"

Image: Jon Favreau in Iron Man (Marvel)

Henrik Safegaard - Cloneartist's curator insight, August 8, 2013 3:36 AM

Interesting article. -

In the midst of the massive geek Mecca that is San Diego Comic-Con, the big Marvel Studios movie panel had all the theater of a presidential campaign rally. Tom Hiddleston appeared in costume as Loki, the bad guy from Thor, and rallied the crowd in character. Then: so many movie stars, including the full casts of the upcoming Captain America sequel and Guardians of the Galaxy. And just when it seemed like it was over, Joss Whedon, patron saint of nerds, walked out for a Steve Jobsian one-more-thing and introduced the first teaser for The Avengers sequel. Eight thousand fans, some of whom had been waiting in line since the night before, shrieked like their souls were being ripped from their bodies.

Click to read it all -

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From www.fastcocreate.com - May 7, 2016 5:00 AM

The Digital Rocking Chair's insight:

Joe Berkowitz: "Christopher Markus and Steve McFeely, of Captain America: Civil War and the next Avengers, discuss the Marvel movie long game."

Jérémy Pradier's curator insight, May 9, 2016 6:45 AM

A good content needs a great storytelling.

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From www.forbes.com - March 16, 2013 6:33 PM

The Digital Rocking Chair's insight:

Great analysis, as always, from Jeff Gomez.

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Transmedia: Storytelling for the Digital Age

How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment

How Marvel Unified Its Movie Universe (And Why That Won't Be Easy for DC)

"Captain America" Writers Talk Long-Form Storytelling In The Marvel Cinematic Universe

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