The 10 Commandments Of 21st Century Franchise Production [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.businessinsider.com - October 23, 2012 11:52 PM

Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is
 a new set of rules to consider if you’re going to maximize the potential for success" ...


[Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]