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From cave paintings to Maurice Sendak, a look at the masters of the form...
[A long and in-depth article which ends appropriately at the eBook: "The eBook isn't about winning or losing. It's about an 'exploration,' and experience, rather like a pop-up book. What many publishers are doing wrong at the moment is just copying printed picturebooks on to this format, which does both media a disservice."] 
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Next, think about what you want your audience to be saying about you. Whether it’s in social media or walking out of the movie theater after the show, we all have something pretty specific we want to be buzzing off of people’s lips.
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ARGs, short for Alternate Reality Games, are campaigns in which users are invited to play a game, usually with elements of play both online and in the real world.
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A lot of marketing types have heard the statistics about declining television viewership and the like and have seen the writing on the wall.
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It’s obvious now that marketers need to take their efforts online. If you’re wondering if having a website equals successful online marketing, it does not. In fact, websites are cute little things, but they are actually a very small piece of what constitutes thorough, effective online marketing.
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We Interrupt This Broadcast To Bring You… No More Interruptions.
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Introduction It was the late 1990s. The Internet bubble was chock full of newly IPOed companies that may or may not actually have had business models. But they sure did suddenly have a lot of cash.
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J. R. R. Tolkien may have won over millions of devoted fans across the globe with The Lord of the Rings, but to a small committee in Sweden known as the Nobel prize jury, his epic tale of Middle Earth just wasn't up to scratch.
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Social Storytelling in a marketing context is a comprehensive, strategically-managed approach to creating a story (again, Tweets, blog posts, pics, videos, everything included) and disseminating that story all throughout the social media landscape.
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Will there be enough work to keep the new wave of social media marketers afloat? Absolutely.
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Permission marketing is the new black and maybe that scares us.
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If I want to buy a new 3D television, my first step is probably to go to Google and search for “3D TV”. The results I get back will probably have one or two featured ads at the top for 3D TVs at Best Buy or Sears or Wal-Mart.
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The bubble burst. Companies that had tons of money to burn a month ago were now belly up with angry stockholders and creditors beating on their foreclosed office doors.
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