Transmedia: Storytelling for the Digital Age

Alisha Grauso:  "Hollywood studios failed big in 2015 because they didn't follow a defining principle of storytelling: Know Your Audience."

David Zax:  "San Andreas director Brad Peyton talks about how a childhood rooted in imaginative play has helped him succeed in film."

Fred Wagner:  "From risky new formats to digital advances, award-winning films in vogue are using different models – but will they affect the future?"

Marina Warner:  "With Hollywood spending millions on new versions of age-old characters, from Frozen’s Snow Queen to Cinderella, fairytales are more popular than ever. But, argues Marina Warner, they’ve had to adapt, with lots of dark twists and no more sweet, biddable girls"...

Borys Kit:  "Marvel's success with "The Avengers" prompts five studios to develop interlocking superhero movies, from Warner Bros.' "Man of Steel" sequel to Sony's "Spider-Man" expansion plan."

The death of creativity or the path to box office gold?  You decide.

Mark Wilson:  "Hollywood invented a new kind of blockbuster this year. Its vanguards? Star Wars: The Force Awakens and Jurassic World."

Indiewire:  "Never-ending stories, interconnected franchises and cliffhangers are just a few TV traits starting to pop up more and more often in film."

Mark Wilson:  "Google, Samsung, and Facebook have all invested in VR. Now they need help selling it to the public. Enter Hollywood."

Cecilia Kang:  "Hollywood has always loved banking on big franchises like the “James Bond” movies and “Star Wars.” But the addiction has reached new extremes."

Jeff Sneider:  "Industry power players James Cameron, Steven Soderbergh and Werner Herzog are also among the growing list who are interested in exploring the budding medium"

By the time I got to the end of this article, I couldn't help thinking that superheroes are to boys what the Cinderella archetype is to girls ... fascinating!