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Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
Via cynthia jabar
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Rescooped by The Digital Rocking Chair from Transmedia 4 Kids: Creating Content For Children |
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Via cynthia jabar
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Is it transmedia storytelling, or is it marketing? A question that's particularly relevant in the world of children's entertainment.