Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Virtual reality, smart tech and drones are coming to your local toy store

Virtual reality, smart tech and drones are coming to your local toy store | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Samantha Murphy Kelly:  "Selfie drones, virtual reality headsets and simulated art farms are just a few of the most-buzzed-about "toys" getting a big push at the 2016 Toy Fair in New York City this week. Wireless connectivity, integration with the "Internet of Things" and voice activation are some of the most innovative features."

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The Rise and Fall and Rise of Hasbro's TV Strategy

The Rise and Fall and Rise of Hasbro's TV Strategy | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Sam Thielman:  "What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual property, which for decades has been key to its bottom line."

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Disney's Biggest Stars Join Forces for Skylanders-Style Gaming Mash-Up

Disney's Biggest Stars Join Forces for Skylanders-Style Gaming Mash-Up | Transmedia: Storytelling for the Digital Age | Scoop.it

Chris Kohler:  "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."

The Digital Rocking Chair's insight:

It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months.  Must say, I don't mind ... it looks pretty cool.  It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation.  John Lasseter has described it as “a tool chest for creativity".

Parker Donat's curator insight, January 22, 2013 7:33 PM

I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions.

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How smart are connected toys?

How smart are connected toys? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Nicole Kobie:  "Think back to when you were a child: the thought of your favourite doll or teddy bear learning your name and intelligently talking to you would be simply magical" ...

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How 'Skylanders' Creates a Superfan Economy

How 'Skylanders' Creates a Superfan Economy | Transmedia: Storytelling for the Digital Age | Scoop.it
Mashable sat down with Activision and a bonafide Skylanders superfan to unpack just how the series keeps fans coming back for more.
The Digital Rocking Chair's insight:

Why Skylanders keeps going from strength to strength ...

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Startup lets kids design their own plush toys

Startup lets kids design their own plush toys | Transmedia: Storytelling for the Digital Age | Scoop.it
Scott Schube was watching his two older children create characters in online games a few years ago when he wondered if there was a way to bring the designs to life. "They spend half their time creating characters,...
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