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The Digital Rocking Chair's insight:
Natalia Kucirkova: "Transmedia may become a sound business model in addition to a noble cause, but it needs to place the child at the centre, follow the general principles of good transmedia storytelling and not fall into being just a marketing tool." 
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The Digital Rocking Chair's insight:
TBI Reporter: "Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring."
Brad Tollefson's curator insight,
December 1, 2013 3:49 PM
Although most of the biggest children’s TV properties of the moment are still the product of a traditional route to market, an increasing number of major brands from the app and web area have established themselves successfully on the TV screen...
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Randall Kapuscinski: "This winter I am teaching Sheridan’s first formal transmedia course. It is a modest beginning with 12 students from the post-grad ATVF program attending" ...
The Digital Rocking Chair's insight:
An honest look at one teacher's use of transmedia storytelling in the classroom ... some interesting lessons learnt.
Randall Kapuscinski's curator insight,
February 25, 2013 11:17 AM
Admittedly, I'm new to ScoopIt. Hoping it isn't bad manners to Scoop your own blog entry.
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![The buzz on Buzzy Bee [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/-ipuU1mJFgF6g1AsGKh9ITl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Buzzy Bee is taking to the airwaves, and soon you’ll be able to join him. Fiona Milburn sat down with William McKegg, the creative director behind Buzzy Bee, to find out how Lion Rock Ventures has developed a multiplatform storytelling world around this iconic Kiwi toy."
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Diogo Martins: "As Transmedia developers we need an audience that knows exactly the type of content they want to consume."
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The Adventures of The Electric Company on Prankster Planet is a really good example of both transmedia and serious games for kids. It expands the story experience for its audience, as well as providing a fun learning environment.
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The Digital Rocking Chair's insight:
Carolyn Sun: "Though the word “transmedia” is thought to have entertainment franchise origins, its adaptation for education purposes is both valuable and becoming more and more common."
Cheryl Frose's curator insight,
June 12, 2014 6:03 PM
Transmedia, a broad descriptive word that literally translated means “across media” and encompasses many strategies that transverse industries, is generally regarded as the use of multiple media platforms to tell a story or story experience. Though the word “transmedia” is thought to have entertainment franchise origins, its adaptation for education purposes is both valuable and becoming more and more common. While teachers like Sansing are using coding and programming in their language arts instruction, others are taking advantage of increasingly sophisticated apps and interactive media for classroom use. 
David Collet's curator insight,
June 12, 2014 9:28 PM
I guess this another favorite topic for me. Imagine using transmedia to teach maths and include cross over language components. After all maths has a language of its own. 
Dr. Pamela Rutledge's curator insight,
June 18, 2014 12:15 PM
Transmedia approaches encourage (or even force) people to actively acknowledge and design for a fluid and multi-dimensional, rather than linear, media environment. For the human brain, stories are not constrained by what's on the page. Transmedia begins to replicate how we think and encourages producers to innovate in each platform to create multiple touchpoints that facilitate our natural ability to imagine, project, expand and experience.
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Erin Reilly: "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."
The Digital Rocking Chair's insight:
Let the conversation begin! "The authors hope that T is for Transmedia will incite conversation among diverse stakeholders including educators, entertainment industry executives, creative artists, academic scholars, policy makers, and others interested in the future of children's learning through transmedia."
Jeni Mawter's curator insight,
March 18, 2013 8:16 PM
Transmedia, Learning through Play, for for children aged 5 - 11 years.
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Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps. Via cynthia jabar
The Digital Rocking Chair's insight:
Is it transmedia storytelling, or is it marketing? A question that's particularly relevant in the world of children's entertainment.
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The Tiff Kids International Film Festival presents "outstanding Canadian and international films and popular workshops geared for families and school groups." -Tiff.net
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Publishers must explore transmedia approaches to engage children whose lives revolve increasingly around gaming, online communities and social networking ...
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Why we need to put children at the center of these efforts.