Transmedia: Storytelling for the Digital Age

"Inspired by much of the latest discussion around narrative and games, I’ve been thinking about interactivity and its place in transmedia. For me that means understanding and managing audience expectations."

[When choosing your transmedia storytelling platforms, Sara suggests taking into account both your narrative needs and an audience's expectation of the level of interaction provided by those platforms.  It's good advice and the article contains some great specifics.]

sunilagni: "Within any form of entertainment lies numerous narratives, designed to engage the audience. Television shows, books and films are all examples of entertainment that utilize plot development and characters to develop a storyline and convey some sort of message to the audience" ...