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Scooped by The Digital Rocking Chair |
Scoop.it!
The Digital Rocking Chair's insight:
Robert Pratten: "I created the diagram above in preparation for my talk at Neuchâtel film festival next week. It probably needs a little explaining" ...
The three Cs are:
Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.At the intersections we see the actions and functions we must support:
Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.Robert Pratten: "I created the diagram above in preparation for my talk at Neuchâtel film festival next week. It probably needs a little explaining" ...