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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Robert Pratten: "Transmedia for Change (T4C) is an umbrella term that encompasses transmedia activism (change in society or community) and personal growth (change in lifestyle, personal development). Underlying T4C is the belief that stories matter, that those stories need to be told to the right people at the right time and most importantly that projects should offer a pathway to success." 
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The Digital Rocking Chair's insight:
"Mark Horvath, founder of Invisible People captures stories of the homeless for social change, using only social media and iPhone."
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The Digital Rocking Chair's insight:
Alice Quinlan: 'This week, the POV Engagement team caught up with the strategist behind the Who Is Dayani Cristal? campaign. Lina Srivastava gives us an inside look on her team's goals for campaign and tips for other impact producers on "passing the baton".'
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The Digital Rocking Chair's insight:
An excellent presentation from Dr. Pamela Rutledge.
Kajsa Hartig's curator insight,
August 14, 2014 2:39 AM
Transmedia Storytelling - for the public good.
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Randy Astle: "Public transit’s always been a great place for art, from busking musicians to the New York MTA’s current Sam Shaw photography exhibit [...]"
The Digital Rocking Chair's insight:
This sounds like a great project: plublic art meet transmedia storytelling. Note: For those of us outside of Toronto, we can engage with the project at http://murderinpassing.com.
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Randy Astle: "One of the most intriguing things about transmedia when compared to traditional film, particularly documentary, is that through its multiple entry points and interactive experiences it has the potential to more fully engage viewers in causes" ...
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Lina Srivastava: "I was honored to be invited to speak with Stuart Dambrot of Critical Thought TV around the possibilities of narrative design for social impact."
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"Social impact gaming is now a mature community and movement that can't be ignored, with bridges to other communities such as independent film and documentaries."
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A transmedia universe around a social issue creates a number of entry points for activists, influencers, policymakers and members of the general public to participate in dialogue, create shifts in perception or culture, and engage in direct action.
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Lina Srivastava works at the intersection of many fields which gives her a really unique take on what cross-platform work can do. She coined the term "transmedia activism" to describe a cross-platform storytelling framework that creates multiple points of entry to raise awareness and influence action.
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Now we know Transmedia is so powerful to reshape our knowledges and perceptions. But it could also help us to make the world a better place.
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The Digital Rocking Chair's insight:
Henry Jenkins: "As my student Geoff Long likes to say, transmedia is an adjective, not a noun, and as such, it needs something to modify. Much of the conversation here has centered around transmedia entertainment, transmedia storytelling, or perhaps transmedia branding and transmedia learning. But, when the word transmedia modifies activism or mobilization, there is no more important voice in the world today than Lina Srivastava. In her hands, transmedia becomes a verb — something we do to make a difference in the world." DRC: Part Two of this interview can be found here.
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The Digital Rocking Chair's insight:
Elaine Sheldon & Sarah Ginsburg: "Whether you are plugged into the impact metric conversation, or feel alienated by it, this episode of the She Does Podcast is for you. Lina [Srivastava] breaks down how to catalyze and amplify social impact through creative media, and she warns of pitfalls she sees in the industry, breaking down unrealistic expectations and pressure put on filmmakers to make change."
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The Digital Rocking Chair's insight:
Jaya Mahajan: "Priya’s Shakti is a social impact multi media project that has an augmented reality (AR) comic book, street art and social media pages . It is a project that aims to create an alternative attitude towards violence against women."
Andrés Ramos's curator insight,
December 24, 2014 5:02 PM
Es un proyecto con un importante impacto social que aprovecha múltiples expresiones y representaciones en textos plurales como el comic, arte callejero, contenido de aplicaciones y demás; un uso más allá de lo comercial como tendencia del transmedia.
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The Digital Rocking Chair's insight:
Cory Doctorow: "In this impassioned, eye-opening study Costanza-Chock tracks the world-shaking power of transmedia organizing. - Junot Diaz"
Fausto Cantu's curator insight,
November 20, 2014 2:57 PM
muy adecuado para los tiempos que estamos viviendo en mexico! 
Bart van Maanen's curator insight,
November 21, 2014 10:45 AM
De revolutie zal worden getweet, maar tweets alleen maken niet de revolutie. Dit is een studie naar het succes van het organiseren van oa. social media voor de immigranten beweging van 2006-2012 in de VS. Op verschillende platforms waren demonstranten en actievoerders actief tegen bijvoorbeeld de 'Sensenbrenner Bill' (Border Protection, Anti-terrorism and Illegal Immigration Control Act of 2005). Het boek, uitgegeven door MIT Press, is nu gratis beschikbaar als (pdf) e-book.
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The Digital Rocking Chair's insight:
Sam Gutelle: "Pemberley Digital has established itself as a leader in transmedia YouTube entertainment. [...] With its latest transmedia tie-tin, Pemberley is leveraging its uniquely dedicated fanbase for a good cause."
Dr. Pamela Rutledge's curator insight,
June 18, 2014 12:04 PM
Harnessing the power of narrative and the passions of fans has tremendous potential for innovative approaches to CSR.
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![Radically redefining TV [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/1S_GV053zQb3xNnB6sUq2jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Fiona Milburn sits down with Ian Fowler and Holly Alexander of @radical.media to find out how audiences are driving the future of storytelling.
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Esther Goh: "In a fragmented media environment, transmedia is all about leveraging the best features of each platform to enhance the experience. While brands have found many ways to capitalise on the opportunity, increasingly those in the area of social change are joining in. Lina Srivastava, a former lawyer turned activist and consultant on social issues, is leading the charge in this area"... Pictured: Lina Srivastava
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Lina Srivastava: "Slides presenting my framework for transmedia activism, and case study for Lakou Mizik, transmedia platform for and about Haitian musicians"...
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"We live in a transmedia world. Information, stories, marketing come at us from all sides [...] In addition to spreading your messages and interventions across multiple media or platforms, you need to find a way to grab their attention through the clutter."
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Anita Ondine took some time out of her busy schedule to share some thoughts around how Transmedia can be a vehicle for social change and its role on the world stage.
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…transmedia moves people from Awareness to Engagement — by building a story universe…each project has at its core the use of local voice, in partnership with the platform creators.
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![‘Emma Approved’ Turns Its Plot Into A Real-Life Charity Drive [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/nY3Wkp80AlJWfBzhF9UxnDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Henry Jenkins: "What do you see as the biggest challenges confronting transmedia producers today as they seek to adopt these practices towards promoting social justice?"
DRC: Part One of this interview can be found here and Part Two here.