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The Digital Rocking Chair's insight:
Jaya Mahajan: "Priya’s Shakti is a social impact multi media project that has an augmented reality (AR) comic book, street art and social media pages . It is a project that aims to create an alternative attitude towards violence against women." 
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"The third part of this series, contributed by community managers Lisa Pastor and Ashley Alicea, focuses on best practices for community management, and engaging and growing a Facebook game fanbase from the ground up."
The Digital Rocking Chair's insight:
This article contains some great insights for anyone involved in building a fan community. The other two articles in the series are also well worth a read: Part 1 Executive Production and Part 2 Initial Concepting and Design. Update: Part 4 from Frima Studio, developer of Half the Sky Movement: The Game, is now available here.
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Asi Burak details what went right and wrong in terms of executive production for Half the Sky Movement: The Game.
The Digital Rocking Chair's insight:
A fascinating article. If you'd like to know more about the game itself, check out Half The Sky Movement Is A Facebook Game For (Spare) Change over at Fast Company or play it on facebook.
Karen B Wehner's curator insight,
April 15, 2013 8:44 AM
Generous and fascinating post-mortem on important ''for good'' game seeking to boost literacy and gender equality in development nations.
Karen B Wehner's curator insight,
April 15, 2013 8:45 AM
Generous and fascinating post-mortem on a high-profile ''game for good' focused on literacy and gender equality in developing countries.
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Randy Astle: "Public transit’s always been a great place for art, from busking musicians to the New York MTA’s current Sam Shaw photography exhibit [...]"
The Digital Rocking Chair's insight:
This sounds like a great project: plublic art meet transmedia storytelling. Note: For those of us outside of Toronto, we can engage with the project at http://murderinpassing.com.
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From
mashable
Zoe Fox: "Half The Sky, the best-selling book written by Pulitzer Prize winning couple Nick Kristof and Sheryl WuDunn, is turning into a revolutionary gaming concept, targeting women in the developing world"...
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This weekend, New Yorkers will be the first to experience Question Bridge: Black Males, a new transmedia art project that seeks to redefine black male identity.
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From a prime-time TV series, a Facebook game, low-end mobiles games, websites, educational videos, and more, Half the Sky is poised to deliver extensive high-quality content, across many platforms, to raise awareness and turn engagement into real-world action..
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The Digital Rocking Chair's insight:
Lina Srivastava: "Who is Dayani Cristal?, is an intimate examination of the journey of one migrant who perished in the Arizona desert, far from his native Honduras, with no real identification but a name tattooed over his heart" ... Transmedia Producer, Lina Srivastava, shares the social impact tools that accompany Who Is Dayani Cristal?
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"With this second post in our lessons learned series, Emily Treat discusses what went right and what went wrong in terms of initial concepts and content for the Half the Sky game."
The Digital Rocking Chair's insight:
This is proving to be an excellent series of articles. I can thoroughly recommend them to anyone interested in game design. You'll find part 1 here.
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Randy Astle: "Tuesday night Facebook hosted a panel discussion about social issue-oriented transmedia at their office in midtown Manhattan" ...
The Digital Rocking Chair's insight:
Transmedia for good ....
Luca Brigada's curator insight,
March 23, 2013 5:08 PM
A very interesting new project of transmedia storytelling
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Hub Bay Area Host : '“We’re really interested in the intersection between technology, culture and education,” says Aaron, “and I can’t think of a better way to do that than [through] the power of story.”'
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Black Males is an innovative transmedia art project that facilitates a dialogue between a critical mass of Black men from diverse and contending backgrounds; and creates a platform for them to represent and redefine Black male identity in America.
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An update on the mobile games project between Half the Sky and Games for Change.
These four games cover topics such as maternal health, deworming, family values, and forced prostitution. Part I can be found @scoopit http://bit.ly/uML5TW
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Transmedia Innovacion
Es un proyecto con un importante impacto social que aprovecha múltiples expresiones y representaciones en textos plurales como el comic, arte callejero, contenido de aplicaciones y demás; un uso más allá de lo comercial como tendencia del transmedia.