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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Scoop.it!
The Digital Rocking Chair's insight:
Eric Jaffe: "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top." 
Nathalie Gloudemans-Voogd's curator insight,
January 6, 2014 8:36 AM
"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them." 
CIM Academy's curator insight,
January 13, 2014 8:19 AM
Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while. |
Simon Staffans: "We have all heard the value of getting something to a viral stage and the need for either robust strategies for social media or an enormous amount of good luck to make that virality happen – most often a combination of the two is needed."