Transmedia: Storytelling for the Digital Age

Matt Bolish: "Instead of telling a story set in this world, [transmedia creator] Coulson and company decoded tell the story of the world itself. They used the prolific descriptions of Westeros provided in the novels to inspire sensory experiences—sight, smell, sound, taste and touch—to turn passive audiences into something altogether different: tourists" ...

DRC: A look at the transmedia marketing campaign behind the first season of Game of Thrones.