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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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"Aimed mainly at 13 to 34 year-old males, who watch its videos on YouTube, [Machinima's] sheer reach is now leading to partnerships with the traditional TV world." 
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The Digital Rocking Chair's insight:
Nuno Bernardo: "Hollywood is in love with YouTube. Last year, DreamWorks Animation paid $33 million for YouTube channel AwesomenessTV, Warner Bros. invested $18 million in the YouTube channel Machinima and most recently, Disney purchased Maker Studios for $500 million" ...
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Brendan Christie: "[...] YouTube is arguably the most influential entertainment platform in the world—not the most valuable—by far—but the most influential. But what is it really?"