Transmedia: Storytelling for the Digital Age

A creative producer can find an audience in the digital landscape. If a platform can’t create an audience, the next step is to follow Steven’s advice: “If a digital platform is not working, then maybe a new platform needs to be created.”

Steven is creating a solution by launching a new app that has potential to revolutionize the media industry.

Click to read more.

If our media was still an inward, analogue society of public service networks, Breaking Bad could never have been made, let alone exploited to global success and acclaim. Scandinavian dramas such as The Killing and The Bridge would never have become international hits, or remade across other borders.

Click to read this interesting article.

Although most of the biggest children’s TV properties of the moment are still the product of a traditional route to market, an increasing number of major brands from the app and web area have established themselves successfully on the TV screen...

"When you have to launch a program called “Customer First,” you have a problem."

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"

A key assumption in Jenkin's book, Spreadable Media, is that words matter, that the metaphors we use shape the assumptions we make and thus the actions we take, all the more so in the context of an emerging and still ill-defined phenomenon. 

Claims today we use words to describe the internet that are not only misleading but damaging. For example he despises the terminology user-generated content.  

Problem with Web 2.0: It is a business model which seeks to capture and capitalize on the public's desire to participate. In doing so, it has provided some key affordances which have helped to expand the communicative capacities of everyday people, but it has also set restrictions or extracted tolls from their participation in ways which have been highly destructive

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 

Awesome infographic to show how the declining film industry is fighting back!

Gr8 Infographics on how Documentary films are using Technology

did not see it but hear about it so much about it on a daily basis with my daughter that I pretty much know it all :)

Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell

Bow to your new master.

De makers van Game of Thrones beschouwen het feit dat de serie tot de meest 'illegaal' gedownloade ter wereld behoort als een gegeven. Waar ze eigenlijk ook veel voordelen in zien.

La Chine influence le monde avec son modèle d'affaire quel introduit aux jeux vidéos. 

excelente infografía, que resume los costos de los nuevos formatos para producir

Fascinating breakdown of financial budgeting for video game production.