Transmedia: Storytelling for the Digital Age

User participation in an online community more or less follows the following 90-9-1 ratios:

* 90% of users are Lurkers (i.e., read or observe, but don't contribute).

* 9% of users are Commenters. They edit or rate content but don’t create content of their own.

* 1% of users create content and are Creators.