Navitaire hopes to change the way travellers shop for trips by integrating the reality experience into browsing.
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The user can spin the globe to select a destination, and they are taken there. If the traveller likes what they see, they can purchase a flight and go through the entire booking process right through to payment.
When selecting a flight, the traveller can walk through the plane cabin to find the right seat, and when booking a rental car they can hop in and try different cars. In the future, the VR experience could include hotel booking features and social functions so the traveller could see where their social media friends have been as they spin the globe.