Trustbuilding

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).

Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.

Here are a few highlights:

Understand the 3 Types of Buyers

 Help customers break through "Action Paralysis" by setting minimums

for example: remind your customers how easy it is to get started (No payments for the first month)

 Understand the 3 types of buyers - 

By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening

**15% spendthrifts

**24% tightwads

**61% average spenders

Use Urgency the smart way

**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

Read article and see infographic here: [http://bit.ly/SAchFm]

Infographic by HelpScout

Data by Gregory Ciotti

Via janlgordon

Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

Here are some highlights:

How social currency influences behavior

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

**Both social influences are amplified in public settings.

Psychologist Robert Cialdini documented six principles of ethical persuasion:

**social proof

**authority

**affinity

**commitment

**consistency

**reciprocity

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]

Via janlgordon