Adobe also announced a new cloud DRM service that’s designed to simplify the deployment of content protected videos across devices. Adobe Primetime DRM, the company noted, already s being used by companies including AT&T, DirectTV, Fox, Scripps Networks, Turner Broadcasting System, Inc., Walt Disney Pictures, Hulu, HBO Go and Comcast.
The cloud-based version will help content owners and distributors bring more premium content to more devices efficiently. Available as a hosted web service in the cloud, the DRM manager handles compliance and robustness, management and scalability, and ensures that new features can be added easily without the need to update software on an on-premises server.