AmberFin will also announce its strategy for iCR's support of IMF (Interoperable Master Format) a new SMPTE file format designed to create a single - standardized - master file for distribution of content between businesses into multiple territories.
"With IMF, you won't need to create a thousand copies of the same content to suit different audiences, formats and geographies. What the standard does is separate the content into various ingredients or components (namely, AS02 MXF media files), a number of ‘recipes’ (Composition Play Lists) and a selection of instructions (or Output Program Lists) appropriate for each of those audiences. IMF is designed to take the right mix of ingredients, the right recipe and a tailored set of instructions to create a dedicated version for each market, without having to duplicate files. From the end-user perspective, IMF will not be something they ever see, but which will bring significant efficiencies to their workflow; iCR will make it so boring, that it will all just work," adds Bruce Devlin.