Ultra HD is not another 3DTV, set to grab the headlines and then fade away, but is the next big consumer-facing development in television and one that will prompt a new arms race in the Pay TV industry and new infrastructure investments. That was the conclusion from a Videonet webcast last week that looked at what we learned from International CES 2014. On a panel featuring experts from Strategy Analytics, MTM London and Genovation Capital, it was argued that the early efforts of OTT service providers like Netflix to get UHD content in front of consumers will not give them any long-term advantage over the Pay TV industry.