Video Breakthroughs

Bluefin Labs, the social TV analytics company, today announced the launch of Signals Brand Edition, a platform that measures and analyzes the social media performance of TV ad campaigns at scale. Since the birth of television advertising, there has never been an automated system that tracks all commercials -- where they are running and how people are responding in social media -- until now. Bluefin Labs launches with several initial clients including PepsiCo, Kraft Foods, Mars, Humana and Quicken Loans, together with agency partners Starcom MediaVest Group, Hill Holliday, Horizon Media, Initiative, MediaCom, Optimedia and Zenith Media.

The introduction of Signals Brand Edition gives brands the ability to track commercials that run across U.S. national television, see a clear picture of when and where they air, and gain insight into how a TV campaign moves consumer conversation in social media. Via an online dashboard, brands can now measure the impact of TV ads on brand conversation and discover the volume of social media users exposed to their TV ads. Signals Brand Edition also analyzes brand and lifestyle affinities of TV audiences, so brands can better target their TV campaign toward consumers who are most likely to respond and engage.