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As LG launches the first next-generation Google TV sets, how well is Google positioned for the future of television?
The Internet giant has a longstanding strategy to extend its domain from PCs to other devices, particularly mobiles and also TV sets. For television, this would bring both its search service and YouTube’s content to smart TVs and thereby grow new revenue streams from the main screen in consumers’ homes.
Television sets powered by the Google Android operating system give the company a new distribution channel, in addition to mobile, for premium content from its Google Play apps and entertainment store (formerly Android Market).
Two other elements to the strategy are developing professional-quality content for YouTube and attracting more users to the Google+ social network, which is being enhanced with a video chat and broadcasting feature, Google Hangouts.
