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ZTE Corporation has announced a full hardware and software solution integrating low bit rate high-definition (HD), Over the Top (OTT) TV, and multi-screen convergence at this year's Broadband World Forum 2012. The solution supports OTT services on multiple screens for varying devices (TV, PCs, tablets and mobile phones) and employs ZTE's low bit rate HD technology to reduce transmission bandwidth, which assists operators with low-cost network transformation and platform construction and accelerates the deployment of OTT services.
With the improvements in visual mental model-based pre-processing, adaptive transformation, neural network-based vector quantisation, human eye perception of quantised errors and the content-adaptive rate control, ZTE's low bit rate HD coding technique enables the system to transmit 720p video with a code rate of 3Mbps rather than 8Mbps, greatly reducing the pressure of capacity expansion on operators and improving users' service experience.
