While online video providers will be able to pioneer 4K viewing for the public using bit rates as low as 10Mbps (for movies over broadband), the introduction of true Ultra High Definition (UHD) television on broadcast networks will start at around 15Mbps, while we could see bit rates as high as 30Mbps initially, using the best current available HEVC/H.265 compression.
Although consumer marketing is confusing the two, there is a big difference between 4K television, which delivers four times the pixels of HDTV, and what is being talked about as true UHD, which quadruples the pixel count but also supports at least 50/60 frames per second and at least 10 bit colour depth.