Video Breakthroughs

The DDB Foundation today launched what it calls "The World's First Digital Entertainment Platform" known as Digital Direct Broadcast (DDB). It claims to offer all the features that current generation Smart TVs offer, and adds in a few of its own. These include an integrated set-top box (STB), better audio-visual experience, superior web browsing, and the ability to convert 2D channels to 3D. The foundation consists of STMicroelectronics, Videocon d2h, Philips, Irdeto, Nivio, Faroudja, and Strata.

DDB-enabled television sets will contain a fully integrated STB, eliminating the need for an external device. A 450 MHz dual-core CPU from STMicroelectronics will take care of the Full-HD video and audio processing. The new platform also offers 14-bit colour processing as against the 10-bit processing that is in common use, thus allowing display of 4 trillion colours instead of 10.6 million. However, we must make it clear that the final display quality will depend on the quality of the panel. There is also a technology that interpolates and constructs missing or dropped frames to make motion appear smooth. As mentioned earlier, DBB has an inbuilt algorithm that can convert 2D live channels to 3D, when the TV is capable of displaying videos in three dimensions, of course.

While DDB technology is already in existence, it will take a few months to actually make it to the consumers. The success of this platform depends on how well the foundation is able to keep the price in check and also on how many big TV manufacturers adopt it.

MORE DETAILS HERE : http://www.ddbfoundation.com/discover-ddb.html