Video Breakthroughs

Among other things, the looming arrival of the Interoperable Master Format (IMF) is illustrating that the digital media industry is now capable of moving "nimbly and quickly" to create technical standards to address and evolve the ways that it packages, moves, and protects precious content in the form of digital assets in a world where the technology used to do all that, and the very industry itself, is fundamentally changing at a startling rate.

 

Unlike the DCI spec, IMF is not built of wholly new parts. Wherever possible, the file package will consist of existing pieces combined together in an MXF-flavored wrapper. This should, Chang hopes, make it easier for businesses across the industry to adapt without huge infrastructure changes in most cases as IMF comes to fruition.

"With IMF, we are using existing standards—a form of MXF (called MXF OP1A/AS-02) to wrap the files, and parts of the Digital Cinema format and other formats that many manufacturers already use," says Annie Chang, Disney's VP of Post-Production Technology and chairwoman of the SMPTE IMF work group. "So, hopefully, there is not much of a learning curve. We hope that most of the big companies involved in the process won't be caught unaware, and will be able to make firmware or software upgrades to their systems in order to support IMF. Hopefully, companies will not have to buy all new equipment in order to use IMF.

Via Richard Kastelein