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Each year, L’Oreal’s Australian and international women in science programs contribute significant sums of money to support research and encourage girls to enter careers in science, technology and engineering…...
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Scooped by Ana Cristina Pratas |
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The catch for researchers is that nothing comes for free.
In exchange for support, individual scientists and research institutions become aligned with a unique and sophisticated public relations strategy, aimed specifically at embedding this manufacturer of beauty products within the world of reputable scientific research and notions of empowered and successful young women.