Voices in the Feminine - Digital Delights

Over the last few decades, organizations have started to use the tools and approaches of ethnography to inform product and service development. But the idea of gaining context specific insights about users before a product or service is engineered is still relatively new. In May, Jenna Burrell is curating an edition on how to talk to organizations about ethnographic research (please reach out if you’d like to guest post for that edition!).

This month, we want to show that the ethnographic process is more than just an insight machine. We gather stories, we analyze them, and we identify the relevant insights. But, we do so much more. We do stuff with those stories and insights. We design products, services, apps, campaigns, and programs. We create new approaches to a problem. All that analyzing? It never stops. Like software programmers, we are constantly improving our designs based on our analysis and insights.