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This week Robert Rose tackles the truth in many forms, dishes on the advertising and data problem, and talks about a new book – Content Marketing Institute
Check out our list of 50+ blog post topics to write about AND learn how to make your posts rank highly in Google. Idea sources, tools, frameworks and more!
After years of being able to mostly get by without it, the manufacturing industry is finally beginning to embrace content marketing on a wide scale.
Let's take a look at seven of the biggest social media platforms today: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit.
Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips – Content Marketing Institute
If you've heard about content marketing and aren't sure what it is and are a bit embarrassed to ask, this post is for you.
As a matter of fact, content marketing rose three hundred percent in 2016, with only a five percent rise in the engagement of the content. With these figures in mind, it becomes integral to have the best possible content when seeking viewers. So, how do you make your content marketing appeal to prospective customers over the plethora of content online? Below, we’ll take a look at ten tips and tricks to better your content marketing.
Learn how front-end and back-end content strategists operate and why they must work together – Content Marketing Institute
Discover why it makes sense to diversify your traffic sources and seven ways to get organic traffic from sources other than Google.
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As promised, you can now download Get Inspired: 40 Examples That Are Driving Content Marketing Forward. Looking for even more examples? Check out some of our top content resources: 2019 B2B Content Marketing Research: It Pays to Put Audience First: … Continue reading →
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The extent of plastic pollution has reached a level tha
Effective best answer B2B marketing content requires the right mix of science and art. Learn how to strike a balance and deliver what your audience wants.
Fractl's Marketing Director, Amanda Milligan relaunches her podcast show and lets us in on the three biggest podcast tips, learnings, and experiences.
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HOW-TO GUIDES
GETTING STARTED
Content Marketing 101 beginsPLAN
Build fundamentals of your planAUDIENCE
Understand your core audiencesSTORY
Tell your brand storyCHANNELS
Determine your distribution channelsPROCESS
Manage your team and toolsCONVERSATION
Create your content and listen
MEASUREMENT
Prove the effectiveness of your program
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Coal power produces 27 percent of the energy in the United States, despite the dangers to people and the environment of mining and burning coal.
Keep these five pointers in mind when designing your website and you could soon start seeing your content rank higher in the SERPs.
Pillar pages help create an experience that works for visitors AND search engines. Learn three common types with examples – Content Marketing Institute
This year, it's time to try some new marketing strategies—but that doesn't mean you have to reinvent the wheel. Take a look at our best marketing strategies of last year, including educational content, personalized marketing, and more, to get a head start on 2020!
Bernie Borges on why salespeople and marketers need a strong LinkedIn profile.
Pillar pages can be an invaluable tool for generating leads on your website. Get a few tips to help you get started with your pillar page content now!
Via Peg Corwin
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