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Web-to-Store
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Webzine dédié au Web-to-Store, comportement ROPO / ROBO (Research Online, Purchase Offline / Research Online, Buy Offline), crosscanal et omnicanal
Curated by
Nicolas Prigent
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La 3ème édition de l’Observatoire s’est concentrée sur les comportements d’achat des urbains dans les commerces de ville et sur Internet.
Comparaison entre le e-commerce et le ROPO