Pour tirer pleinement partie du comportement #ROPO, une #GRC de qualité est un must-have. Le défi est donc maintenant d’être tout à fait #crosscanal
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Web-to-Store
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Webzine dédié au Web-to-Store, comportement ROPO / ROBO (Research Online, Purchase Offline / Research Online, Buy Offline), crosscanal et omnicanal
Curated by
Nicolas Prigent
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