How Seamless are You? Accenture went on a journey to understand consumer preferences to shop seamlessly across channels and the ability of retailers to deliver
Via Bertrand Jonquois
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Web-to-Store
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Webzine dédié au Web-to-Store, comportement ROPO / ROBO (Research Online, Purchase Offline / Research Online, Buy Offline), crosscanal et omnicanal
Curated by
Nicolas Prigent
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Deloitte a récemment produit une étude sur l'usage du smartphone en Grande Bretagne. 46% de propriétaire de smartphone utilisent leur téléphone pour rechercher un produit pendant leur shopping trip, avec 74% de taux de conversion après la visite d'un site mobile (ou app) d'un retailer Via jerome leger, Bertrand Jonquois 
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Consumers Increasingly Expect Integration of the Big Three (Product, Promotion, and Price) and expect a fully integrated and connected shopping experience.
Go Shop l Digital for Retail 's insight:
Consumers Increasingly Expect Integration of the Big Three (Product, Promotion, and Price) and expect a fully integrated and connected shopping experience.