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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | #eHealthPromotion, #SaluteSocial | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 

Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...

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SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates - Search Engine Watch | #TheMarketingAutomationAlert

SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates - Search Engine Watch | #TheMarketingAutomationAlert | #eHealthPromotion, #SaluteSocial | Scoop.it

Advanced/ Digest...


Everything You Learned in 2013 is Still Relevant, Just Amplified

Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. High quality content investments will remain critical. A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO. SEO really has changed in critical ways.

 


Via Marteq
Unisoft Informatics System's curator insight, August 19, 2014 1:39 AM

http://unisoftinformatics.com/

Liza Viana's curator insight, October 16, 2014 9:25 AM

When it comes to B2B marketing, you can't just be one platform and expect to be a social success...here's the latest of where you need to be, and why. 

sapponmedi's curator insight, February 14, 2021 2:01 PM

https://sapponsmedicals.com/index.php/product/dmt-dimethyltryptamine-powder-1-gram-per-package/

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SEO Is Dead. Here's What Is Taking Its Place

SEO Is Dead. Here's What Is Taking Its Place | #eHealthPromotion, #SaluteSocial | Scoop.it
Thanks to recent Google changes, search engine optimization isn't nearly as powerful as it used to be. But that's OK--there's a better way.

Via TechinBiz
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Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful - Search Engine Watch | #TheMarketingAutomationAlert

Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful - Search Engine Watch | #TheMarketingAutomationAlert | #eHealthPromotion, #SaluteSocial | Scoop.it
Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and social media teams strategically working together. Here are the top three ways to set up and benefit from this powerful collaboration.




Via Marteq
nguyen an's comment, July 9, 2019 12:53 AM
Seo Cộng Hưởng có phương pháp seo hiện đại, seo nhanh, hiệu quả. https://seoconghuong.com/
neymar's curator insight, March 12, 2020 2:00 PM
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Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC] - AllTwitter

Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC] - AllTwitter | #eHealthPromotion, #SaluteSocial | Scoop.it

Search engine optimisation (SEO) is all about the quality of your backlinks, right?

Wrong. Not any more. At least, not wholly, as anupdated study from those good people atSearchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.

Indeed, seven of the ten most important factors in SEO ranking now come from social media, as below.


Via Ramzi Mouakassa
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New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content

New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content | #eHealthPromotion, #SaluteSocial | Scoop.it

Via Robin Good
Robin Good's curator insight, June 17, 2013 3:56 PM



My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).


"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."


In this article the focus is specifically on rule n.1: Create content with your audience in mind.


Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.


Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."


Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.


Rightful. 7/10


Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641



Paola Caballer's curator insight, June 17, 2013 5:41 PM

Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?

 

Básicamente:

 

- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo.

- Escribirlas con las mismas palabras, en el mismo orden.

- Escribir en una extensión de 300 palabras aprox.

- Colocar las palabras -etiquetas en:

   - El título del post

   - La dirección URL 

   - Los títulos y subtítulos de los párrafos

   - Los links

   - Por supuesto, el cuerpo general del texto, de arriba a abajo.

 

Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.

 

A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad. 

 

Siempre está bien recordar estos tips de cuando en vez ;)

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6 Basic Tips to Improve WordPress for SEO and the User Experience - Search Engine Watch

6 Basic Tips to Improve WordPress for SEO and the User Experience - Search Engine Watch | #eHealthPromotion, #SaluteSocial | Scoop.it
Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.


Condensed...


Downloading and installing WordPress isn't enough to make the site successful for SEO, security, and performance. But the following basic tips will improve your WordPress site for SEO and the user experience:

  1. Remove Some WordPress Defaults
  2. Set Your Permalinks
  3. Add Some Update Services
  4. WordPress Homepage: Blog Posts or a Static Page?
  5. Customize Media Settings
  6. Use Google Analytics

Via Marteq
Cate Ferguson's curator insight, October 20, 2013 9:42 PM

Understanding more about the default settings in your wordpress install is important.  Sometimes these settings will suit your needs and sometimes they won't.  

 

This article will explain what they are and why and will give you the opportunity to decide whether to change them or not.

 

Good simple advice, not too long and easy to understand and implement.

ephotographythemes's curator insight, October 17, 2014 9:20 AM

Improve the User Experience

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SEO Content Analysis Using Google Analytics - ClickZ

SEO Content Analysis Using Google Analytics - ClickZ | #eHealthPromotion, #SaluteSocial | Scoop.it
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important.


Quick overview...

This article is for individuals who are starting content analysis using Google Analytics. It describes a simple top down method for content insights.


Levels of analysis reviewed...

  • Traffic Source Level
  • Site Section Level
  • Keyword Level



Via Marteq
Marteq's curator insight, February 21, 2013 7:16 AM

Excellent primer on using Google Analytics for SEO Content Analysis. You'll want to click-through for the details.


  • See the article at searchenginewatch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Michael Felix's curator insight, February 24, 2013 3:54 PM

add your insight...

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Mobile SEO in 2013: 5 Things You Need to Know

Mobile SEO in 2013: 5 Things You Need to Know | #eHealthPromotion, #SaluteSocial | Scoop.it
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Mobile SEO, Responsive Design Best Practices for 2013

Mobile SEO, Responsive Design Best Practices for 2013 | #eHealthPromotion, #SaluteSocial | Scoop.it
Search Engine Journal
Responsive Design & Mobile SEO: Best Practices for 2013
Search Engine Journal
Responsive design is the best way forward in the present web demography.
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Redefining Lead Generation With SEO Marketing

Redefining Lead Generation With SEO Marketing | #eHealthPromotion, #SaluteSocial | Scoop.it

Having a hard time generating qualified sales leads? That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point.
Read more at http://www.business2community.com/seo/redefining-lead-generation-with-seo-marketing-0378316#W74J7h3b606k7GSS.99

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8 Informative SEO Infographics

8 Informative SEO Infographics | #eHealthPromotion, #SaluteSocial | Scoop.it
Getting SEO right is, in my opinion, a quite challenging task. SEO isn’t an exact science and many consider it art to get top keyword rankings. The amount of content talking about SEO is overwhelming and for untrained people it it’s often difficult to find the best way through the SEO jungle. This is where SEO infographics serves a purpose other than just looking good. If you use WordPress as your platform combined with a modern SEO friendly WordPress theme it will also be good for your SEO.



Via Lauren Moss
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8 Informative SEO Infographics

8 Informative SEO Infographics | #eHealthPromotion, #SaluteSocial | Scoop.it

Getting SEO right is, in my opinion, a quite challenging task. SEO isn’t an exact science and many consider it art to get top keyword rankings. The amount of content talking about SEO is overwhelming and for untrained people it it’s often difficult to find the best way through the SEO jungle


Via Lauren Moss, Mark Chapman
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SEO Paradigm Shifts To Follow in 2014 - Internet Marketing Ninjas | #TheMarketingAutomationAlert

SEO Paradigm Shifts To Follow in 2014 - Internet Marketing Ninjas | #TheMarketingAutomationAlert | #eHealthPromotion, #SaluteSocial | Scoop.it
Despite the fact that tactics and strategy are constantly changing, the fundementals generally tend to stay the same. However, every now and then even the fundemtenals tend to change and bring with them paradigm shifts.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via Marteq
Marteq's curator insight, December 10, 2013 8:23 PM

It really is amazing how different SEO is from one year ago. Transformational.

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Blog SEO: How to Easily Optimize your Blog for Search - The Wishpond Blog

Blog SEO: How to Easily Optimize your Blog for Search - The Wishpond Blog | #eHealthPromotion, #SaluteSocial | Scoop.it

Do you write a great business blog but struggle for readership? Have you heard of Search Engine Optimization but think it’s too complicated or too time-consuming?This article will dive into the SEO world and leave you still breathing on the far side. I’ll break down 6 easy-to-use SEO strategies you can take to drive blog traffic and increase your blog’s search rank...


Via Jeff Domansky
Jeff Domansky's curator insight, November 8, 2013 9:24 AM

Doh! How SEO can help your blog get better search ranking.

Isabel Santos's curator insight, November 8, 2013 5:48 PM

Do you write a great business blog but struggle for readership? Have you heard of Search Engine Optimization but think it’s too complicated or too time-consuming?This article will dive into the SEO world and leave you still breathing on the far side. I’ll break down 6 easy-to-use SEO strategies you can take to drive blog traffic and increase your blog’s search ran

UK Ecommerce Solution's curator insight, November 9, 2013 7:25 AM

Whatever your project demands, our Web Designers can deliver on time and on budget

http://www.ukecommercesolution.co.uk/

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SEO Guru: Google Is Abusing Its Monopoly Power

SEO Guru: Google Is Abusing Its Monopoly Power | #eHealthPromotion, #SaluteSocial | Scoop.it

As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches.

.

Via Robin Good
Pavlos Nomikos's curator insight, October 6, 2013 12:44 PM

"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period."

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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What Does #SEO Cost? [Infographic] - Forbes |

What Does #SEO Cost? [Infographic] - Forbes | | #eHealthPromotion, #SaluteSocial | Scoop.it

Via Marteq
Marteq's curator insight, September 16, 2013 9:06 AM
  • See the article at from www.forbes.com
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Panovus's curator insight, September 17, 2013 10:52 AM

An interesting Infographic about SEO cost...

TheSoulfulEMU's curator insight, September 24, 2013 1:24 PM

Pretty Detailed Stats on SEO! Eye-opener Infographic Post!

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7 Mobile SEO Mistakes To Avoid

7 Mobile SEO Mistakes To Avoid | #eHealthPromotion, #SaluteSocial | Scoop.it
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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | #eHealthPromotion, #SaluteSocial | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website


Via Lauren Moss, Chiraag
Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

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Free SEO Tools For Your Toolbox

Free SEO Tools For Your Toolbox | #eHealthPromotion, #SaluteSocial | Scoop.it
Looking for free SEO tools and social media monitoring services to measure the return on investment of your digital marketing campaigns - look no further.


Rundown...

A) Search Engine Optimization (SEO) Tools

Keyword Research

1. Keyword Density Checker

2. Screaming Frog

 

Competitive Landscape Research

Domain Authority and Backlink Measurements

3. OpenSiteExplorer

 

Competitor Paid Search Campaign Insight – Free Now While in BETA

4. SpyFu Recon Files

 

Measure the SEO Health of your Website

5. WooRank

6. Marketing Grader


B) Social Media Monitoring Tools

Monitor Sentiment

7. Social Mention

Services to Count Social Mentions

8. Shared Count

9. HowManyShares.com



Via Marteq
Marteq's curator insight, February 12, 2013 8:40 AM

WE LOVE FREE. Some great tools to assist with your social media efforts that will help with ROI measurements. Click through for descriptions.


  • See the article at www.onlinemarketinginstitute.org
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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Lucas Grimi's curator insight, February 26, 2013 1:40 PM

Buena selección de herramientas útiles para el SEO

sophiedesc's curator insight, May 7, 2013 10:11 AM

Some great tools to assist with your social media efforts that will help with ROI measurements.

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On-Page SEO Best Practices in 2013: 7 Rules of the Game - Marketing Technology Blog

On-Page SEO Best Practices in 2013: 7 Rules of the Game - Marketing Technology Blog | #eHealthPromotion, #SaluteSocial | Scoop.it
By now, I’m sure you’ve heard enough about on-page optimization to last a lifetime. I don’t want to repeat the same mantras you’ve been hearing since last year.


Summary...


Most SEOs tend to think of on-page optimization as a very specific technical influx of code. You know the drill: meta tags, canonical URLs, alt tags, proper encoding, well-crafted, character-limit-abiding title tags, etc. Those are the basics. And at this point, they are very old-school. They continue to appear on the on-page SEO checklist, but you and I know that the whole demography of SEO has changed vastly, even though the basic premise has remained the same. Because of that change, the way you perceive on-page SEO has to adjust as well.

1. Meta Tags Are Just the Beginning

2. Canonical, Duplicate, Broken Links, etc.

3. The Robot’s Point of View

4. Load Time Averages and Size

5. Think Mobile, Think Responsive

6. Authority & AuthorRank

7. Design Shouldn’t Be the Last Thing On Your List


Via Marteq
Nguyễn An's comment, June 26, 2019 10:34 PM
Có nhu cầu học các khóa học về seo liên hệ Seo Cộng Hưởng. Bạn có thể xem chi tiết trong website: https://seoconghuong.com/
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Mobile SEO in 2013: 5 Things You Need to Know

Mobile SEO in 2013: 5 Things You Need to Know | #eHealthPromotion, #SaluteSocial | Scoop.it
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Indicizzare il tuo sito Web: dalla SEO alla “Search Marketing Integration”

Indicizzare il tuo sito Web: dalla SEO alla “Search Marketing Integration” | #eHealthPromotion, #SaluteSocial | Scoop.it

 

 


Via ROBERTO P. TARTAGLIA
ROBERTO P. TARTAGLIA's curator insight, February 7, 2013 4:17 AM

Bisogna ammettere che la SEO (ottimizzazione dei siti per i motori di ricerca), intesa come una disciplina autonoma e distinta dalle altre, ha i giorni contati.

 

La SEO sta rapidamente evolvendo in una professione più creativa, varia e stimolante.

Nel corso degli ultimi anni, le modifiche relative agli algoritmi di ricerca e al comportamento degli utenti online hanno reso la “vecchia SEO” quasi ridondante.

 

Tecniche SEO che erano buone 5 anni fa, se usate oggi fanno più male che bene. Oggi, utenti e motori di ricerca vogliono qualità, engagement (partecipazione) e riprova sociale.

 

Il panorama SEO è cambiato, e questo cambiamento più essere riassunto in un solo concetto: integrazione.

 

Search Marketing Integration: questo è un termine che inizierà a diffondersi parecchio nel mondo della search.

 

Più i motori allargheranno lo sguardo e perfezioneranno tecniche in grado di misurare la qualità dei contenuti, il brand sentiment e la rilevanza, e più le tecniche di ottimizzazione di un sito web si sovrapporranno con le discipline di marketing.

 

In un paio d’anni la SMI sarà un prerequisito per posizionarsi nella prima pagina di Google, e rivoluzionerà l’approccio alle vendite, al marketing, alle PR e al branding.

 

Il successo sarà legato alla capacità di integrare le tattiche SEO con quelle di marketing.

 

 

Leggi tutto: http://blog.tagliaerbe.com/2013/02/seo-search-marketing-integration.html

 

 

cura di ROBERTO P. TARTAGLIA: giornalista e scrittore indipendente. Fondatore di www.viverediscrittura.it, il primo sito per imparare a diventare scrittori indipendenti. Il suo sito personale dove trovare i suoi libri e i suoi videopost è http://www.robertotartaglia.com.

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Defining an Enterprise SEO Strategy

Defining an Enterprise SEO Strategy | #eHealthPromotion, #SaluteSocial | Scoop.it

This approach to enterprise SEO campaigns should give you a solid foundation on the basics of constructing a program that makes sense, is efficient, and maximizes your resources. In other words, it's a pretty solid SEO strategy.


It's important to address eight elements of SEO in a two phased approach:

  • The foundational phase, in which we leverage the inherent values of the site, and 
  • The continuous phase, in which we concentrate on program growth, primarily through new content production, link acquisition and social media marketing.

Via Marteq
Marteq's curator insight, January 9, 2013 7:37 AM

See the article at searchenginewatch.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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How to Improve Google Page Quality Scores

How to Improve Google Page Quality Scores | #eHealthPromotion, #SaluteSocial | Scoop.it
How to Improve Google Adwords Quality Scores...

Google always wants to make sure that the most qualified pages are showing up in their queries. This makes sure that users get the most relevant sites regarding content, combined with the best navigation and ease of use. Its quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting. It also relates to the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.
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Via Lauren Moss
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