#eHealthPromotion, #SaluteSocial

Online ads for food and drinks high in fat, salt or sugar aimed at children are to be banned under new rules from advertisers.

The Committee on Advertising Practice (CAP) said its restrictions would also apply to all other media where under-16s made up a quarter of the audience.

The rules are an attempt to help tackle obesity when children are spending more time online than ever before.

But critics say the new rules do not go far enough and may not have any impact.

They point to the thousands of children watching TV shows and videos online not specifically targeted at children, which these rules will not cover.

 

How to Improve Google Adwords Quality Scores...

Google always wants to make sure that the most qualified pages are showing up in their queries. This makes sure that users get the most relevant sites regarding content, combined with the best navigation and ease of use. Its quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting. It also relates to the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.
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Via Lauren Moss