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"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."
Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:
- Understand the art of fiction writing
- Know your story
- Create characters
- Create tension
- Give your customers the room to interpret
Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Martin (Marty) Smith
Love these writing tips applied to Internet marketing. Perfect.
Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.
A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.