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The Difference Between Content Marketing and Social Marketing | Simply Measured

The Difference Between Content Marketing and Social Marketing | Simply Measured | #eHealthPromotion, #SaluteSocial | Scoop.it

With the caveat in the section above–that we’re often doing a little of both–and some informal polling of many esteemed marketers I know, here is where I’ve landed on social marketing vs. content marketing.

 

Social marketing is a channel where we find potential customers by listening to earned conversations and analyzing our owned accounts. We then interact with those people to move them through the customer journey.

 

You can use various tactics to make that movement happen. Content marketing is a tactic. It’s a method of marketing that allows companies to add value for potential customers by creating and distributing (sometimes through social) collateral like blog posts, videos, and web pages.

 

These pieces of collateral entertain and educate your target audience about topics related to your product. They’re intended to generate interest in your offering by reinforcing relevant problems, challenges, misconceptions, and, finally, solutions....


Via Jeff Domansky
Jeff Domansky's curator insight, February 25, 2017 11:31 AM

What's the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social media marketing handles distribution? Depends!

Rescooped by Giuseppe Fattori from Social Marketing Revolution
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The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith

The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith | #eHealthPromotion, #SaluteSocial | Scoop.it

As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?


Via Martin (Marty) Smith
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Rescooped by Giuseppe Fattori from Internet Marketing Strategy 2.0
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Translate Your Tweets Into Any Language with Fliplingo

Translate Your Tweets Into Any Language with Fliplingo | #eHealthPromotion, #SaluteSocial | Scoop.it
Fliplingo allows you to communicate on Twitter in multiple languages. Choose the languages and the translation quality you need, and enjoy tweeting with the World.

Via Robin Good
Mariale Peñalosa Arguijo's curator insight, January 31, 2014 11:55 AM

add your insight...

 10
aelena's comment, February 19, 2014 6:05 PM
better then, translate them yourself and get a basic grasp of other languages :D
Alex's curator insight, August 11, 2016 4:11 AM
The Worst Idea Ever in my opinion, communicating with native speakers is not about translating (oftenly wrong) it is about understanding the "untold" about using colloquialisms about reading between the lines and understanding the culture.

Remember only 20% of our communication is done verbally, 80% is non-verbal or indirect.

If you want to communicate, use natives!
Rescooped by Giuseppe Fattori from Latest mHealth News
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How to Write the Perfect mHealth Blog Post

How to Write the Perfect mHealth Blog Post | #eHealthPromotion, #SaluteSocial | Scoop.it
Discover the 9 elements found in the perfect mHealth blog post- include these elements and increase traffic to your mHealth site.

Via Sam Stern
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Rescooped by Giuseppe Fattori from digital marketing strategy
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Scoopit vs Wordpress: And The Winner Is... via Curagmai

Scoopit vs Wordpress: And The Winner Is... via Curagmai | #eHealthPromotion, #SaluteSocial | Scoop.it

.
Scoop.it Crushes
Wordpress
The @Scoop.it team has done an amazing job. Their content curation tool anticipates what is going to happen next beautifully as a stat we found by accident proves. 

How does Scoop.it compare to Wordpress?

We wrote and Scooped a post on the 5 Reasons We Are Leaving Wordpress ( http://sco.lt/590bYn ) earlier. As we shared that post in our Web Design Revolution Scoop.it feed ( http://sco.lt/5Hy5Q1 ) we wondered  how the tools would compare. 


As we noted in our post the comparison isn't straight up. We've used Scoop.it longer, but we've put more time into Wordpress  since 2014 (by far). So differences in usage may be moot, but results sure are not.

Results speak to many things including the "lean marketing" and critical role content curation plays in our marketing future as @Guillaume Decugis and the Scoop.it team preach. The biggest win is in the TIME to RESULT ratio. Scoop.it is a snowball rolling down hill now. 

Momentum and good friends such as @massimo facchinetti, @malek , @Ana Cristina Pratas @Cendrine Marrouat - https://www.cendrinemedia.com and @John van den Brink (to name only a few) mean what any content marketer needs most - a supportive tribe of advocates - we have...on Scoop.it. Not so much on Wordpress. 

How does Scoop.it compare on our 5 Reasons We're Leaving Wordpress?

* Spam - Had some in the beginning, but @Marc Rougier Guillaume and the team CRUSHED spam now threatening to choke WP. 

* Unrealized Promise - Scoop.it under promised and over delivered vs. Wordpress

* Bad SEO - Our first feed, Content Revolution (http://www.scoop.it/t/curation-revolution ) has fallen to #6 after owning #1 on Curation Revolution for years.  I'm to blame here. since I put so much time into Wordpress (who knew :).

* Crap Overload - Scoop.it is BUILT to filter the web's CRAP into effective content curation with tools such as their keyword based spider and community suggestions. Scoop.it FILTERS CRAP into meaningful content with ROI attached.  


* Multi-platform Content Curation - That phrase describes Scoop.it's mission so they CRUSH WP here too. 

No matter how you cut the stats, content curation beats blogging and Scoop.it crushes Wordpress (period, full stop).  

http://sco.lt/590bYn


Via Martin (Marty) Smith, malek
malek's curator insight, February 26, 2016 4:42 PM

When stats confirm anecdotal evidence:

Good job @Martin (Marty) Smith , you nailed it, I had the same Scoop-it-first, feeling, and here you come with numbers and case for Scoop.it.  It's all about shared interests (what you rightly called, tribe of advocates) and friendly platform. Thank you for mention

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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | #eHealthPromotion, #SaluteSocial | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 

Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...

Rescooped by Giuseppe Fattori from Internet Marketing Strategy 2.0
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New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content

New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content | #eHealthPromotion, #SaluteSocial | Scoop.it

Via Robin Good
Robin Good's curator insight, June 17, 2013 3:56 PM



My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).


"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."


In this article the focus is specifically on rule n.1: Create content with your audience in mind.


Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.


Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."


Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.


Rightful. 7/10


Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641



Paola Caballer's curator insight, June 17, 2013 5:41 PM

Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?

 

Básicamente:

 

- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo.

- Escribirlas con las mismas palabras, en el mismo orden.

- Escribir en una extensión de 300 palabras aprox.

- Colocar las palabras -etiquetas en:

   - El título del post

   - La dirección URL 

   - Los títulos y subtítulos de los párrafos

   - Los links

   - Por supuesto, el cuerpo general del texto, de arriba a abajo.

 

Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.

 

A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad. 

 

Siempre está bien recordar estos tips de cuando en vez ;)

Rescooped by Giuseppe Fattori from mHealth marketing
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YouTube Guide for mHealth Content Marketing

YouTube Guide for mHealth Content Marketing | #eHealthPromotion, #SaluteSocial | Scoop.it
Discover how video content and YouTube can boost your mHealth content marketing results.

Via Sam Stern
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