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The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith

The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith | #eHealthPromotion, #SaluteSocial | Scoop.it

As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?


Via Martin (Marty) Smith
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Rescooped by Giuseppe Fattori from Content Curation World
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Collect and Organize Live Web Content Snippets Into Dynamic Collections with Wepware

Collect and Organize Live Web Content Snippets Into Dynamic Collections with Wepware | #eHealthPromotion, #SaluteSocial | Scoop.it

Via Robin Good
Robin Good's curator insight, February 24, 2014 10:19 AM



Wepware is a new web app which allows you to capture any web page or portion of it and organize it into Pinterest-like boards which can be easily published and shared on social media channels.


Unique strengths include the ability to capture dynamic information boxes (flight schedule, sport scores, etc.) that will continue to be updated even when they are inside your curated collections. In addition, such live dynamic info snippets can be easily pasted on any web page you want and kept there as a live reference.


My comment: Powerful dynamic capture feature allows the creation of unique dynamic dashboards that collect and organize information from various sources in real-time.


Available as a Chrome browser extension.


Free to use.


Try it out now: http://www.wepware.com/ 


More info: http://www.wepware.com/web/landing 





wanderingsalsero's curator insight, February 25, 2014 5:09 AM

I can see where this could be very useful to a business owner wanting to aggregate content for his/her customers.

Nine0Media's curator insight, February 25, 2014 9:30 PM

Great for #ContentCuration #WebConsultants 

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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | #eHealthPromotion, #SaluteSocial | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.

Via Robin Good
Claude Terosier's curator insight, January 13, 2014 2:44 AM

"we should worry about search engines becoming the arbiters of truth." De l'importance de comprendre comment on accède à l'information et de reprendre la main.

Stephen Dale's curator insight, January 13, 2014 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Mrs. Dilling's curator insight, February 13, 2014 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

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Scoop.it One of 5 Secret & Disruptive Content Curation Tools

Scoop.it One of 5 Secret & Disruptive Content Curation Tools | #eHealthPromotion, #SaluteSocial | Scoop.it

5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.


http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/


Via Martin (Marty) Smith
malek's curator insight, November 22, 2013 8:14 AM

What's Google Plus?

This “new Google” era can be summarized as PEOPLE not BOTS!

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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | #eHealthPromotion, #SaluteSocial | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 

Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...

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Social Curation with Twitter: a Research Study by NTT


Via Robin Good
Robin Good's curator insight, February 17, 2014 10:22 AM



From the paper abstract:  "Social media such as microblogs have become so pervasive such that it is now possible to use them as sensors for real-world events and memes.


While much recent research has focused on developing automatic methods for filtering and summarizing these data streams, we explore a different trend called social curation.


In contrast to automatic methods, social curation is characterized as a human-in-the-loop and sometimes crowd-sourced mechanism for exploiting social media as sensors."


The paper attempts to analyze curated microblog data and to understand the main reasons why people "participate in this laborious curation process".


It also looks at "new ways in which information retrieval and machine learning technologies can be used to assist curators" and it also suggests "a novel method based on a learning-to-rank framework that increases the curator's productivity and breadth of perspective by suggests which novel microblogs should be added to the curated content."


The paper contains valuable information for anyone interested in having more statistical data about social curation activities and patterns on Twitter, the use of lists and the typical reasons why individuals want to do this. 



Interesting. 7/10


Full original PDF paper:  http://cl.naist.jp/~kevinduh/papers/duh12curation-long.pdf 





 


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Top 10 Reasons Amazon Kicks Ecommerce Butt In 2014 & What To STEAL - ScentTrail Marketing

Top 10 Reasons Amazon Kicks Ecommerce Butt In 2014 & What To STEAL - ScentTrail Marketing | #eHealthPromotion, #SaluteSocial | Scoop.it

Top 5 Reasons Today (5 more tomorrow)
This post got so good to me I had to break it into two. The top 5 reasons Amazon will be kicking ecommerce butt and taking names next year:

* Content Curation (they are better at riffing, snipping and spinning content than anyone). 
* Understand INFORMATION = more than half the "profit" of an online transaction. 
* Price Arbitrage (no prices is ever static on Amazon). 
* Arbitrage Everything (Amazon will trade anything and everything). 
* Amazon Thinks in web "scale" and that is BIG and BIGGER, Fast and FASTER. 

Don't despair. Yes Amazon will be kicking all of our butts for quite a long time online, but that doesn't mean we can't grab bull by horns and narrow the gap in 2014. Knowing what Amazon is so good at is a great place to figure what you can STEAL. 

Doesn't cost much to CHANGE your thinking and may win the day! 

 


Via Martin (Marty) Smith
malek's comment, December 30, 2013 5:13 PM
"mortal combat" in ecommerce, thoughtful.
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Circles Of Concern vs Control - Why Mainstream Media Is Junk Food

Circles Of Concern vs Control - Why Mainstream Media Is Junk Food | #eHealthPromotion, #SaluteSocial | Scoop.it

How much time do you spend consuming information that you have no intention of taking action on or that you don’t care deeply about?


Via Kenneth Mikkelsen, midmarketplace, Martin (Marty) Smith
Martin (Marty) Smith's curator insight, November 19, 2013 10:16 PM

Love this post as it reinforces why I'm so careful with my consumption of mainstream media. Once I heard "cancer" and my name in the same sentence I knew curating my head was going to be critical. "All energy to shields," was kind of how I thought of it.

Victor Jimenez's curator insight, November 22, 2013 4:30 PM

Agreed! Curate yourself!


"The world doesn’t need more people who mindlessly digest whatever information is around. What the world needs are people who learn with purpose, who take action on the things that are important to them, and who seek out high quality information as a way to spark creativity — not as an excuse to consume even more."

- James Clear