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Online ads for food and drinks high in fat, salt or sugar aimed at children are to be banned under new rules from advertisers.
The Committee on Advertising Practice (CAP) said its restrictions would also apply to all other media where under-16s made up a quarter of the audience.
The rules are an attempt to help tackle obesity when children are spending more time online than ever before.
But critics say the new rules do not go far enough and may not have any impact.
They point to the thousands of children watching TV shows and videos online not specifically targeted at children, which these rules will not cover.
