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AMA Adopts Principles to Promote Safe and Effective Mobile Health Applications

AMA Adopts Principles to Promote Safe and Effective Mobile Health Applications | #eHealthPromotion, #SaluteSocial | Scoop.it

The American Medical Association has signaled its support for mHealth with new policies designed to support physicians adopting mobile health apps and devices.

 

While approving an eight-part set of mHealth principles at its mid-year meeting this past week, the AMA also called for better regulation of apps – especially those which don’t fall under federal review – and told doctors to seek a legal opinion if an app’s security is questionable.

 

“While some mobile apps and devices are subject to FDA regulation, others are not, and do not undergo rigorous evaluation before deployment for general use, which raises quality and patient safety concerns,” the AMA’s Council on Medical Service said in a report adopted at last year’s interim meeting. “Without ensuring that there is strong and sufficient evidence that provides clinical validation to mHealth apps and associated devices, trackers and sensors, physicians will not fully integrate mHealth apps into their practices. More investment is needed in expanding the evidence base necessary to show the accuracy, effectiveness, safety and security of mHealth apps.”

 

As reported in AMA News, the organization approved a set of principles dictating that mHealth technology should:

 

  1. Support the establishment or continuation of a valid patient-physician relationship;
  2. Have a high-quality clinical evidence base to support its use and ensure mHealth app safety and effectiveness;
  3. Follow evidence-based practice guidelines, especially those developed and produced by national medical specialty societies and based on systematic reviews, to ensure patient safety, quality of care and positive health outcomes;
  4. Support care delivery that is patient-centered, promotes care coordination and facilitates team-based communication;
  5. Support data portability and interoperability to promote care coordination through medical home and accountable care models;
  6. Abide by state licensure laws and state medical practice laws and requirements in the state in which the patient receives services facilitated by the app;
  7. Require that physicians and other health professionals delivering services through the app be licensed in the state where the patient receives services or be providing these services as otherwise authorized by that state’s medical board; and
  8. Ensure that the delivery of any services via the app be consistent with state scope of practice laws.

Via Pharma Guy
Pharma Guy's curator insight, November 16, 2016 2:14 PM

Related articles: 

  • “AMA CEO Calls Out Medical Apps as ‘Digital Snake Oil’"; http://sco.lt/8zuIld
  • “AMA Survey Finds That Many Physicians Are Enthusiastic About Digital Health Tools, But Few Currently Use Them”; http://sco.lt/8b9r97
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To Develop Useful Mobile Health Apps, Pharma Must Employ a Full-Time Team Approach

To Develop Useful Mobile Health Apps, Pharma Must Employ a Full-Time Team Approach | #eHealthPromotion, #SaluteSocial | Scoop.it

The dramatic speed of adoption of smartphones is making the fastest-growing marketing channel mobile; smart companies understand they need to be as mobile as their target audiences.

With mobiles apps, utility is king. Bearing in mind that only about 16% of people would try an app more than once, and up to 90% of downloaded apps are used only once then deleted, according to a study by Compuware, identifying users’ real requirements is key to the success of any mobile app.

Pharma can act strategically by creating apps that are centered on patients’ daily needs and integrating them into the broader health ecosystem.

To balance engagement and compliance, many pharma companies have launched non-promotional heath apps focusing on disease awareness and management.

This increasing adoption of mobile health apps presents a great opportunity for the pharma industry to truly empower patients and healthcare professionals, by providing apps that improve the ways they understand and manage disease.

For this shift to happen, new capabilities must be developed to unleash the potential of digital innovation in the healthcare industry.

Mohanad Fors, global director of Digital Marketing and Innovation, Novartis Ophthalmology Franchise, believes pharma is taking “powerful and serious strides” in digital innovation, especially mobile health apps. He sees two main areas where the industry can improve to achieve more success:

“In most cases, app development or production is done on a tactical level without an overarching strategic plan, which sometimes results in short-lived apps that do not achieve the desired success. Launching digital awareness and training programmes can help us build digital capabilities and embed the digital mind-set in the business.

“The second one, which I believe is more critical, is the need for dedicated teams working on the whole cycle of health apps creation, from idea to maintenance and follow up. If you look at any successful app on the market you will find a complete team working day and night on it to ensure user satisfaction and interest. This is slowly happening now as digital becomes a top priority on industry executives’ agendas.”


Via Pharma Guy
Pharma Guy's curator insight, June 6, 2016 7:20 AM

Just one example of a pharma mobile app failure: “Another Useless #Pharma mHealth App. At Least J&J Didn't Waste Effort Re-Inventing It!”; http://sco.lt/8ZS5I1

 

Also read “The Sorry State of Pharma Mobile Health Apps & What To Do About It”; http://sco.lt/4n05wH

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The rise of mobile apps and the decline of the open web -- a threat or an over-reaction?

The rise of mobile apps and the decline of the open web -- a threat or an over-reaction? | #eHealthPromotion, #SaluteSocial | Scoop.it
Venture investor Chris Dixon of Andreessen Horowitz and others say they are concerned that the increasing use of mobile apps means less investment in the open web, and that this could have a negative effect on innovation. But is that true?

Via jean lievens
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Mobile, transmedia and timing

Mobile, transmedia and timing | #eHealthPromotion, #SaluteSocial | Scoop.it

Simon Staffans:  "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...


Via The Digital Rocking Chair
Ryan Crowder's curator insight, June 7, 2013 2:16 PM

Peeps consume different media at different times on different devices. Worth some thought for sure.

Brad Tollefson's curator insight, June 18, 2013 8:06 PM

It's all in the....timing...

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Mobile SEO in 2013: 5 Things You Need to Know

Mobile SEO in 2013: 5 Things You Need to Know | #eHealthPromotion, #SaluteSocial | Scoop.it
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Mobile SEO, Responsive Design Best Practices for 2013

Mobile SEO, Responsive Design Best Practices for 2013 | #eHealthPromotion, #SaluteSocial | Scoop.it
Search Engine Journal
Responsive Design & Mobile SEO: Best Practices for 2013
Search Engine Journal
Responsive design is the best way forward in the present web demography.
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Rescooped by Giuseppe Fattori from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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How #Pharma Uses Social Media - For Advertising, Not So Much. Duh! #infographic

How #Pharma Uses Social Media - For Advertising, Not So Much. Duh! #infographic | #eHealthPromotion, #SaluteSocial | Scoop.it

New communications technology has the potential to both disrupt and enhance the pharmaceutical industry, but research shows that pharma often needs to up its game when it comes to the adoption of new technologies.

 

Mobile devices have transformed how we access and consume content, and are poised to make similarly huge changes to the way consider our health (read “The mHealth App Market is at the Saturation Point”; http://sco.lt/5thWGv). mHealth revenue is projected to reach 26 billion by 2017, and the number of health apps has doubled in just the past two years. Social is also likely to have a major impact in the way that pharma communicates in the coming years. 52% of physician’s surveyed by Deloitte in this research expressed interest in communicating with pharma companies via social media.

 

However, pharma currently lags behind other verticals for using social media. Pharma spending on digital advertising is far below that of other industries, and it still conducts most of it’s communications with physicians via traditional channels. There is big potential for new communications technology to make the pharmaceutical industry more efficient and more engaged with it’s customers. This infographic from Deloitte shows the potential for new digital technology to allow pharma to market itself more effectively.


Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Infographic: Today's Digital Patient

Infographic: Today's Digital Patient | #eHealthPromotion, #SaluteSocial | Scoop.it
The digital patient is here. From pre-screening potential doctors to viewing their treatment information and tracking their fitness/health data, the digital patient is increasingly embracing mobile health to improve their well-being. Check out the latest infographic from CDW Healthcare to learn about the right of the digital patient.

Via ET Russell, eMedToday, Philippe Marchal
ET Russell's curator insight, December 7, 2014 2:13 PM

Via @NewVisionsOne

Denise Silber's curator insight, December 11, 2014 1:40 AM

This infographic is in fact an ad for the company that published it but it has interesting stats.

 
Sigalon's curator insight, December 13, 2014 9:52 AM

See also:

http://www.pinterest.com/etorresrussell/

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7 Mobile SEO Mistakes To Avoid

7 Mobile SEO Mistakes To Avoid | #eHealthPromotion, #SaluteSocial | Scoop.it
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Mobile Web vs Mobile Apps | Visual.ly

Mobile Web vs Mobile Apps | Visual.ly | #eHealthPromotion, #SaluteSocial | Scoop.it
It is crucial for businesses of all sizes to establish their mobile presence, but with the mobile landscape transforming so rapidly, it is not always
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Mobile SEO in 2013: 5 Things You Need to Know

Mobile SEO in 2013: 5 Things You Need to Know | #eHealthPromotion, #SaluteSocial | Scoop.it
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