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As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches.
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Via Robin Good
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Rescooped by Giuseppe Fattori from Internet Marketing Strategy 2.0 |
Scoop.it!
Via Robin Good
"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period."
Quote from Danny Sullivan of Search Engine Land: "
Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.
In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""
Robin Good's insight with this ScoopIt is plenty. It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th. ~ Deb