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Social media and people with HIV. Results from an Italian survey

As it is evident from the literature, the use of Internet, particularly Web 2.0 in healthcare, is now under debate. Mainly, in Italy there is a shortage of spe…
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Rescooped by Giuseppe Fattori from Pharmaguy's Insights Into Drug Industry News
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Can Big Data Analytics Help Pharma Deliver "Patient-Centric" Services?

Can Big Data Analytics Help Pharma Deliver "Patient-Centric" Services? | #eHealthPromotion, #SaluteSocial | Scoop.it

The changing economic, regulatory, technological and healthcare environment has given rise to a strategic shift from product and physician-centric strategies to a ‘patient centric’ approach, reflecting how healthcare decision-making has changed in recent years.


In a recent report, Thomson Reuters highlighted that in the pharmaceutical sector, after drug discovery and market knowledge, understanding the patient better is set to be the next big opportunity for big data analytics.


Patients are no longer just passive players in the healthcare system. They are becoming more knowledgeable about their conditions and the medical options available to them, and are taking greater control of their own treatment. This process of empowerment has led to patients developing their own brand and product preferences, and presents pharmaceutical companies with a new audience to cater for. In order to achieve a high level of patient centricity, understanding patients’ needs is fundamental, and this can only be achieved by ‘deep-diving’ into ever-growing amounts of patient data.


The importance of patient centricity

Patient centricity focuses on the understanding of patients’ needs in the context of the state of their condition and experiences within the healthcare system. This means putting the patient at the heart of every business decision in order to develop and provide solutions based on an in-depth, all-round knowledge of the patient.


To implement a truly patient-centric model, it is crucial to understand the complex journey through the healthcare system and explore how patients’ experiences at each stage of this journey can be enhanced. Making this concept a reality is not as hard as it may sound. Every patient interaction generates reams of structured and unstructured data.


With the right combination of big data tools, skills and platforms, pharmaceutical companies can harness this data and generate actionable insights. In turn, these will go a long ways towards identifying patient preferences and formulating future strategies.


Via Pharma Guy
Pharma Guy's curator insight, January 8, 2015 7:04 AM


It is possible to be TOO patient-centric. Let me explain...

Suppose, for example, that a pharmaceutical company has an Rx coupon that reimburses patients for the co-payment made when filling a prescription for their product. This is a common practice. In return, patients provide some personal information -- name, physical address, email address, etc -- when applying for the coupon. With this information -- and permission from the patient -- the pharma company can send the patient notices and further offers via US postal mail or email.

This could be considered patient-centric if it goes above and beyond sending the patient promotional pieces and if social media is brought into the picture.

With the personal information mentioned above, it is possible to find patients on Twitter and Facebook and use technology and Big Data analytics to track their conversations. Patients might even provide their Twitter and Facebook information if asked, making it even easier to track them.


A pharma company may monitor individual patient conversations to determine if a patient is engaging in a lifestyle that counteracts the effect of the company's drug. A Chantix patient, for example, may admit to smoking a cigarette. The pharma company (I won't mention names) could remind the patient -- via private channels such as email, which it collected via the couponing program -- that smoking while on Chantix is not recommended.

Now that would be patient-centric -- maybe TOO patient-centric.


For more on this, read Being Too "Patient-Centric": Spying on Patients on Social Media

Rescooped by Giuseppe Fattori from Pharma Industry Regulation
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The New, Patient-Centric FDA

The New, Patient-Centric FDA | #eHealthPromotion, #SaluteSocial | Scoop.it

A report published by PricewaterhouseCoopers’s Health Research Institute reveals that the FDA, which developed the Patient-Focused Drug Development program in 2012 to better engage with patients, has held 21 disease-specific meetings to gain insight from them.

 

So far the meetings have focused both on well-known diseases such as breast cancer and HIV, and not so well-understood maladies such as female sexual dysfunction and Chagas disease. But what questions is FDA asking of patients and how often do they recur in the 21 meetings held? (See chart here).

 

Here are some FDA actions that should warm the cockles of the heart of patient engagement advocates in the future, according to the report. These are based on FDA’s PDUFA (Prescription Drug User Fee Act) reauthorization proposal:

 

  • Between 2017 and 2021, the agency expects to hire additional staff focused on engaging with patients and facilitating the development as well as use of patient-focused drug development methods.
  • In 2018, FDA is expected to provide draft guidance describing approaches to collecting patient and caregiver input.
  • In 2019, the agency plans to issue draft guidance describing how companies can collect information from patients, and how that information can be used in the drug development and regulatory decision-making process.
  • Another draft guidance describing how meaningful patient perspectives and information can be collected in clinical trials is expected in 2020.
  • And finally, a draft guidance on patient-reported outcome measures to replace the one released in 2009 is set to be available come 2021.

 

Draft guidance aside, FDA is also home to a treasure trove of data. And now the agency is opening up access so that third parties can turn that information into insight. For instance, through the openFDA database, companies like Iodine and Advera Health Analytics are turning adverse event information on drugs into a searchable format, the report found.

 

While FDA is dabbling with patient engagement strategies, on the flip side, patient advocacy groups are also getting involved in the regulatory space (read, for example, “How a #pharma Funded ‘Grassroots’ Patient Advocacy Campaign Changed FDA's Approval Process”; http://sco.lt/4tqlbF). The report mentions one — Parent Project Muscular Dystrophy — that developed a guidance document so that companies could use it to develop drugs for Duchenne Muscular Dystrophy. That guidance document ended up being modified and adopted by the FDA for use by companies developing drugs for the disease.

 

“While patient input is unlikely to improve the approval chances of a drug lacking solid efficacy and safety data, regulators may be more willing to work with companies that are developing a product in close concert with engaged or especially ill patient populations,” it advised.


Via Pharma Guy
Jeff French's curator insight, September 12, 2016 6:16 AM
Another example of citizen centric policy development
Pharma Guy's curator insight, September 12, 2016 6:50 AM

Meanwhile, “Patient Advocates - and Docs with Ties to Pharma - Turn Up the Heat on FDA”; http://sco.lt/8koMLZ