Your new post is loading...
This series examines five ways in which social media is having an impact on the pharmaceutical and medical device industries, focusing on how it can be harnessed to help traditional methods of patient engagement move forward. This third article examines how social media can give a better understanding of the patient journey.
Figure 1. Extract from Jenni's Guts blog about living with Crohn's Disease and other conditions.
In his article on patient centricity, Chris McCourt says, 'the age of patient-centricity and participatory medicine is fully underway; while debate continues as to what exactly patient-centricity constitutes, social media is helping patients play a much more active role in their healthcare than in the past.'
Via Plus91, Lionel Reichardt / le Pharmageek, Rowan Norrie
